Annie Sloan PRODUCTS

The Chalk Paint® StoryChalk Paint® pot illustration by Annie Sloan

When Annie Sloan developed her unique decorative paint, Chalk Paint®, over 25 years ago, she revolutionized the world of decorative painting. Frustrated with the lack of paint options available at the time, she created her signature furniture paint – with its remarkable versatility and ease of use – for everyone from the amateur DIYer to the professional interior designer to enjoy.

Annie Sloan first developed her now famous furniture paint, Chalk Paint® in 1990. When she started working on it, she wanted to create a decorative paint that was immediate and allowed her to be direct and spontaneous. She had three young boys under 7 at the time, so she had little time to decorate. She wanted a fast turn around – paint in the morning, then wax and put it back in position by the afternoon. What’s more, she wanted to develop a paint that could go on more or less anything – old and new wood, metal, plastic, cement, bricks, etc. – all with no priming, no sanding, no preparation needed.

She also wanted the colors to be mixable without becoming dead or muddy – indeed, the way she makes colours is not the same as any other paint company. She called her paint Chalk Paint® because of its beautiful velvety, matt finish.

"The Chalk Paint® pioneer's range is versatile and easy to use" - Elle Decoration